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Applied Digital Marketing Strategy Program
Our Professional Diploma in Digital Marketing is aimed at marketers with at least 2 years of experience in marketing and at the start of their digital marketing careers, as well as, experienced marketers whose experience only revolves around traditional marketing tools and need to explore the new era of digital marketing. It is also best suited for business owners who already have a background in marketing but want to improve their online engagement.

The diploma consists of 6 modules as follows:

Module 1: Marketing: A New Reality (6 Hours)
•    Introduction to Marketing 
•    The evolution of the digital media
•    Consumer behavior in the digital ear
•    E-commerce 
•    Content marketing 

Module2: Understanding the Digital Ecosystem (9 Hours)
•    Introduction to Cyberspace
•    Search Engine optimization and Marketing
•    Digital Advertising and e-mail marketing
•    Social Media Marketing 
•    Mobile Marketing Concepts

Module 3: Web Analytics and Social media Monitoring (6 Hours)
•    Digital analytics methodologies
•    Understanding metrics for optimized performance 
•    Measuring digital marketing campaigns 

Module 4: Digital Entrepreneurship (6 Hours)
•    Digital Marketing Business Model 
•    Online Branding 
•    Business Digital Readiness 
•    Customer relationship management and engagement  

Module 5: Digital Marketing Strategies and Planning (6 Hours)
•    Situational analysis 
•    Identifying your target audiences 
•    Setting digital marketing objectives 
•    Building an action plan and setting budgets

Module 6:  Group Project (3 Hours)
•    Outlines shall be provided to participants with a workbook

Exams within this Certification

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