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Training Centers Providing this Certification
Applied Professional Marketing Diploma
Hands-on practical knowledge and skills to successfully marketing is the heart of any business seeking success in today’s market dynamics. The overall marketing umbrella covers both the strategic and tactical levels. That includes pricing strategy, product management, distribution channel design, advertising, public relations, promotions and sales. Marketing is a process by which goods or service is introduced and promoted to potential customers. In today’s changing world and dynamic business environment, RITI sensed the need for a new version of its Art of Marketing Diploma, which will facilitate the market, the learners, and business professionals in such a dynamic and changing field and take it to a new dimension by offering in association with AIM Consulting the all new “Applied Professional Marketing Diploma”. Together RITI and AIM Consulting, aims to develop you personally and professionally, and encourage the development of highly marketable skills, thereby enhancing your career prospects and giving you the tools to secure your dream job.
Overview

Module 1: Foundation Module (10 Weeks) 60 Hours 
1.    Understanding the marketing Process
2.    Fundamentals of Marketing Research
3.    Consumer Buying Behavior
4.    Managing Marketing Communication (IMC)

Module 2: Application Module (8 Weeks) 48 Hours
1.    Marketing in the Service Economy 
2.    The Challenge of Marketing Internationally 
3.    Digital and Social Media Communication 
4.    Special Topics in Marketing 

Module 3: Integration Module (6 Weeks) 36 Hours
1.    Strategic Brand Management 
2.    Applied Marketing Strategy
3.    Public Relations and CSR

Module 4: Workshop and Seminar (2 Weeks) 12 Hours 

Optional 2 days Business Simulation is offered for a separate certification 
Extra 16 hours, for an Extra Fees)

Exams within this Certification


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