The main outlines for the 8 modules of the programs are as follows;
o The logic of International Business: An Overview of Standard International Trade Theories.
o The Environment of International Business
o International Business Strategies and Tactics
o Special Issues in International Business.
o Common and Conflicting Interest of Countries
o How Do Processes of Countries in Transition Affect International Business?
o Organization Structure and Design
o Team Building and Leadership Role
o Management and Leadership of Organizational Change and Learning
o Characteristics and Types of Organizational Culture
o Strategies for Conflict Management
o Role of Effective Communication in the Organization
o What is Strategy and the Strategic Management Process.
o Scanning the External and Internal Environment
o Strategy Formulation
o Strategy Implementation
o Evaluation and Control
o Strategic Issues in Entrepreneurial Ventures and SME Business.
o Introduction to Marketing and the Evolution of the Definitions
o Creating Customer Value and Satisfaction
o The Marketing Planning Process
o Market Research and Marketing Research Planning
o Segmentation, Targeting and Positioning
o Developing the Marketing Mix: 4Ps
o Understanding Social Responsibility and Marketing Ethics
o SWOT Analysis and Marketing Audit
o Implementing Marketing Strategy and Control.
o Sales Strategy and the Sales Function.
o Developing Forecasts, Quotas and Budgets
o Evaluating the Effectiveness of the Organization.
o The Role of Knowledge in the Selling Process.
o The Salesman Attitudes, Philosophies and Work Habits
o Sales Management and Administration
o The HR Functions and their roles in the organization
o Models for Strategic HR Management
o Planned vs. Emergent Approaches to HR Strategy Design
o Positioning an organization’s HR Strategy
o Impact of other functional area strategies on HR Strategy
o Incorporating Ethical Principles and Values in HR Strategy
o Finance Fundamentals, Financial Statements and Ratio Analysis.
o Financial Recurrent Planning and Cost – Volume – Profit (CVP) Analysis.
o Long-Term (LT) Investment Decisions (Capital Budgeting) Analysis.
o LT Investment Analysis under Certainty, Constraints and Risk
o LT Financing and Capital Structure Decisions
o Dividend and Surplus Distribution Decisions
o Working Capital Management
o Introduction to Research and the Research Process
o Research Ethics and Integrity
o Critical Appraisal
o Introduction to Research Methods (Quantitative and Qualitative)
o Data Analysis and Interpretation
o Critical Appraisal of different Research Methods
The participants will pass by an exam after each of these 8 modules and the final evaluation to get the certification will be based on a case study project to ensure that the participant has a comprehensive understanding of different studied tools and techniques.