Certification Vendor
Training Centers Providing this Certification
Digital Marketing Diploma
Overview

The diploma consists of 4 modules that are reflective of the 4 stages of any successful marketing effort which are: Think, Create, Engage and Optimize. This ensures you are receiving the most up-to-date information available about digital marketing.

Module 1: Think (12 Hours)

The foundation of consistently successful marketing communications lies in thorough planning and strategic preparation. Before you execute digital campaigns, you need to plan them. You need to research and understand your product, your communication challenge, your market, your competitors and, of course, your consumers. We call planning, strategy andresearch Think

  • Digital Marketing Strategy
  • Market Research
  • Content Marketing Strategy

Module 2: Create (6 Hours)

One of the biggest challenges is creating asstes that makes the most of rapidly evolving technology, while remaining accessible to the range of users in the market. It stands to reason that there are many aspects to consider when looking at creating digital assets. This module will tackle the “User Experience Design” the process of creating remarkable, user-friendly and effective digital assets. The Web Development and Design course focuses on creating websites, but the principles apply to a range of digital assets and devices (with a dedicated section on mobile). This module won’t teach you how to build a website yourself, we do equip you with what you need to know to manage and be involved in the process.  Lastly, the “Writing for Digital” course is highly recommended because the words we read on the screen are often a vehiclefor much of our online experience. All three of these practices work closely together when we create web assets

  • User Experience Design
  • Web Development and Design
  • Writing for Digital

Module 3: Engage (30 Hours)

This module deals with driving traffic to your online assets and engaging this stream of potential and existing customers by building relationships with them. The beauty of the Internet is that you can track your traffic-driving campaigns and then use that information to measure your results, report on campaigns, and target your marketing more effectively. It’s useful to consider all of these tactics in terms of their influence on the sales cycle. The sales cycle is the typical sequence of phases through which a customer moves. It’s often represented as a funnel, indicating that there are fewer consumers further along in the sales cycle

  • Social Media Channels
  • CRM
  • Search Engine Optimization
  • Search Advertising
  • Online Advertising
  • Affiliate Marketing
  • Video Marketing
  • Social Media Strategy
  • Email Marketing
  • Mobile Marketing

Module 4: Optimize (12 Hours)

Planning, research and strategy are important for executing digital marketing campaigns that resonate with audiences. As part of executing these strategies, you need to create digital assets, and then use various channels to drive traffic to those assets, and build relationships with your visitors. As you are doing all of this, it’s important to know: is it actually working? And how might it all work better? This is where Optimize comes in: the process by which we track, analyze and optimize our digital assets and campaigns to achieve the best results. Getting into a routine of using data to understand how your visitors are behaving and how you might influence that behavior is what conversion optimization is about. You need to use the web analytics data not just to report on how campaigns and digital assets are performing, but also to understand how to make them perform better

  • Data Analytics
  • Conversion Optimization
Exams within this Certification


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