Certification Vendor
Training Centers Providing this Certification
Marketing and Sales Management
-The Ministry of Higher Education (as a professional Certificate). -Canadian Chamber of Commerce
Overview

Outline:

1- Principles of Marketing 12 hrs)
Learning Outcomes: Upon successful completion of this course, the student will be able to:
1. Demonstrate marketing and its values to customers
2. Analyze the marketing environment
3. Managing marketing information 
4. Design marketing channels
5. Plan communicating customer value: advertising and public relations

2- Consumer Behavior ( 9 hrs)
Learning Outcomes: Upon successful completion of this course, the student will be able to:
1. Analyze consumers’ rules in the market place
2. Direct motivation and values
3. Analyze personality and lifestyle
4. Evaluate organizational and household decision making
5. Use cultural influences on consumer behavior

3- Professional Selling Skills ( 9 hrs)
Learning Outcomes: Upon successful completion of this course, the learners will be able to:
1. Discuss the sales philosophy
2. Produce value with a relationship strategy.
3. Mange communication styles.
4. Adapt product selling strategies that add value.
5. Develop and qualify a prospect base. 
6. Create consultative sales demonstrations.

4- Negation Skills (6 hrs)
Learning Outcomes: Upon successful completion of this course, the student will be able to:
1. Demonstrate the negotiation process
2. Analyze the negotiation situation
3. Plan for the upcoming negotiation
4. Organize effective negotiations
5. Evaluate efficiency of negotiation

Certificate: 
-The Ministry of Higher Education (as a professional Certificate).
-Canadian Chamber of Commerce

Exams within this Certification


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